As a new year approaches us, both individuals and companies reflect on their plans for the future. AIESEC takes a step further and, as an organisation, sets clear milestones every five years in order to come closer to the achievement of our organisation’s mission, peace and fulfilment of humankind’s potential. The end of this year meant the completion of our 2015 vision, but it also marked the establishment of the new milestone, AIESEC 2020.
The reasons for initiating AIESEC 2020 is quite simple.The key to achieving long-term goals is by having a clear strategic direction. The new plan can be seen as a refreshment of AIESEC’s earnestness: Giving leadership development to youth with an accurate plan.
The three AIESEC 2020 statements are self-explanatory and underline the meaning of the organisation as a global youth movement.
- Shaping what we do around what the world needs
- Growing disruptively
- Being accessible to everyone, everywhere
The first statement indicates that it is essential for the organisation to be fast in responding to the world’s trends. In 2016, AIESEC wants to align to the global necessities with the help of Youth Speak, a youth insight survey. This global movement focuses on understanding what hopes and challenges the youth is focusing on and what issues they are ready to act upon. By that, young people have the opportunity to provide decision makers with the opinion of how they envision the world. Their insight will make an impact on how to adapt to the world and work upon the first goal.
The second statement expresses the wish to expand more and more on the existing market, and by that, also to create new markets. Furthermore, it also means to promote innovative ideas and to elaborate on the point that standards lead to satisfaction. To achieve that, it is important to ask the question, “How can we engage Millennials to take actions?”. This helps understand how to contribute to the goal of engaging more and more young people and by that, it enables us to truly be a Global Youth Movement – Broadening our perspectives on numerous fields leads to being able to make an impact and influence more of the global situation.
The third statement hints to a limitless AIESEC world, without boundaries towards physical or virtual engagement with the organisation. As a Global Youth Movement, it is essential to make sure that we can reach as many young people as possible. This is why in 2016, we want to enable exchange of ideas, innovation and collaboration and be relevant to any young person in a flexible, attractive and engaging approach. To ensure that the 2020 vision will truly have an impact on AIESEC and on the world, concrete goals will be finalized by the end of summer 2016.
The new year in AIESEC means to bring us closer to engaging and developing every young person in the world. The map to achieving the goals is already there. What follows is taking this path and constantly optimizing it on the way. Let us look forward to a challenging journey!